Monday, February 2, 2009

Never badmouth synergy!

I didn't want to do a post on this week's "Saturday Night Live" because it, coupled with the awful Steve Martin episode of "30 Rock," made me sad.

But then I saw one of the three "MacGruber" sketches air as a Super Bowl ad, and I saw Lynette Rice's post at EW about how Pepsi paid for the sketches -- all of which aired during the commercial breaks, as opposed to in between two other sketches the way "MacGruber" usually does -- and I was reminded again of why the SAG deal hasn't closed just yet. Does Will Forte get paid extra because of the Pepsi money? Because it aired again as an actual ad during the Super Bowl? Or does he just have to show up to tape them and be thankful he still has a job in this economy?

(If you care -- perhaps to see how the Pepsi plugs completely squandered the MacGruber/MacGyver meeting -- you can see the three sketches here, here and here. The middle one's the one that aired during the Super Bowl.)

Anyway, if you didn't say your fill about the ads (AdMeter ratings are out, and you know I found virtually all of the spots lame), the halftime show, or NBC's production last night, feel free to talk about that stuff -- and/or "SNL" -- here.

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