Okay, now this is getting out of hand

Okay, so first Sarah Silverman announced that she was knowing Matt Damon the same way Lot knew his wife, and it was funny. A retort by Jimmy Kimmel was inevitable, and on Sunday night's post-Oscar show, Kimmel enlisted Damon's BFF Ben Affleck to return the serve.

The Kimmel video is much bigger on star power (Harrison Ford's cameo is the first time I've liked him since the last Indiana Jones movie) but not nearly as funny. Silverman's video had novelty, plus better musicianship (Silverman's an old hand at song parodies and has a passable voice), plus the presence of Damon, who you wouldn't expect to be in that situation. Affleck has spent half of his career parodying the other half, and while I appreciate that he's always a sport (and usually very funny on "SNL"), I feel like he's done this exact sketch already a few dozen times.

And now other celebs totally unconnected to Kimmel and Silverman are trying to get in on the action. Kevin Smith, Elizabeth Banks and Seth Rogen did their own version as a viral plug for "Zack and Miri Make a Porno." (Warning: unlike the Silverman and Kimmel ones, nothing's bleeped here.)

Enough. I love viral music videos as much as the next "Dick in a Box" fan, but it's time to move on to a new premise.