Cowboys owner Jones bashes Guns

You have to admire the NFL's marketing machine. NFL referee and former THN hero, Eddie "Guns" Hochuli has been criticized for his heinous error in costing the Chargers a victory. But now the NFL has come to the rescue, in the form of Cowboys owner Jerry Jones who based Guns' performance.

"That particular official gets a lot of criticism. He's a highly criticized official in the NFL," Jones said.

How does that help Eddie Guns? Realize that when a scumbag like Jones starts making remarks about Eddie Guns, people are going to rush to his defense.

Honestly, that's brilliant.